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In
1938, Cox borrowed $10,000 on his life insurance to open the first Warehouse
Market store at 10th & Elgin, in what is considered one of Tulsa’s
most notable landmarks. The façade
of the building still stands as the frontage for several new businesses.
When
the first store opened, the depression was still on and grocery prices were low.
No. 2 cans of tomatoes were 5 cents; Jell-O was 3 packages for 13 cents.
A 10 lb. bag of sugar cost 49 cents.
Folger’s Coffee was 25 cents. Vigo
Dog Food sold for three cans for 10 cents and eggs were 10 cents a dozen. Today the company operates 15 supermarkets in Tulsa, Turley, Sand Springs, Broken Arrow, Sapulpa, Claremore, Okmulgee, and Oklahoma City, and employs 1200+ employees. It is still family owned with three generations currently active in its operations. Clint V. Cox, Jr., who started the company with his father, oversees the day-to-day operations of the company. To maintain its low prices, the company buys direct from food manufacturers and maintains its own warehouse along with a fleet of delivery trucks.
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